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CASE STUDY

PEBify
pebify.be

More than 12 times the booking value. From 1 to 14 September 2026, compared with the whole of September 2025.

PEBify homepage with presentation of the PEB certificate and price calculator
Public website Captured on 13 October 2026

Client

PEBify

Sector

Energy performance certification (PEB)

Scope

Public system

Website

pebify.be

Activity and automations

More activity. Fewer repetitive tasks.

Booking value has grown since the first months of activity. From booking an appointment to follow-up after the visit, automations support this development and handle repetitive stages.

Explore the journey's stages. The illustrations use examples, without client data.

Interactive illustration
Your next appointmentWednesday

Explore an example time slot

PEB visit · 11:30The time slot appears in the calendar

A calendar populated by bookings

The client chooses an available time slot. The appointment is created in the calendar and included in the tracking workspace.

What this simplifiesEntering the appointment and transferring its information are handled.

Interactive illustration
Your appointment is confirmedPEBify · example message

Hello,

Your visit is scheduled for Wednesday at 11:30. Find the information you need to prepare for the appointment.

Appointment summary

A confirmation ready to send

The system prepares and sends the confirmation email to the client with their appointment information.

What this simplifiesThe summary no longer needs to be written for each booking.

Interactive illustration
BookingAppointment created
Before the visitReminder scheduled
Appointment dayOn-site visit

A reminder before the visit

An email reminder is scheduled from the appointment recorded in the calendar.

What this simplifiesSending the reminder no longer depends on a manual task.

Interactive illustration
How did your visit go?

An invitation allows the client to share their experience after the appointment.

After the appointment

Follow-up after the appointment

An invitation to share their experience is sent after the appointment, with a reminder included in the scenario.

What this simplifiesRequesting client feedback is built into the follow-up journey.

Sources and method

Verification on 15 September 2026.

  • The indicator compares the sum of amounts associated with confirmed bookings from 1 to 14 September 2026 with the whole of September 2025. The 2026 period is the first half of a month; the 2025 period is a full month. Absolute amounts and volumes remain confidential.
  • The 2025 appointments are real, recorded in the calendar and then imported into QG. Only their amounts are reconstructed and marked as estimates; the historical dates are the visit dates. The 2026 bookings use their creation date and the price calculated at booking.
  • The 2026 dates are grouped in Brussels time. Cancellations and identified tests are excluded. Duplicates are checked against the contact, appointment date and property address.
  • Calculation: amount included for the 2026 period divided by the historical 2025 amount. The resulting ratio, approximately 12.77, is presented as “more than 12 times” to reflect the estimated 2025 amounts. It concerns booking value and is not a measure of revenue collected.
  • The comparison describes these two periods within their respective scopes. It does not isolate the effect of SEO, campaigns, the website or automations, and does not promise results for another project.
  • Automations are documented through the deployed system and operational records: calendar, confirmations, reminders and post-appointment invitations. A recorded send does not prove that the email was read.
  • Time benefits are described through the tasks handled. No time saving has been measured.

Activity volumes, messages, contact details and financial data remain confidential.

GOOGLE REVIEWS AND AUTOMATION

More than 5 times as many Google reviews in 12 months.

By implementing an automated system that invites clients to share their experience, PEBify makes it easier to collect their feedback.

+434 %

more Google reviews in 12 months

32 → 171

reviews from 30/09/2025 to 30/09/2026

179

Google reviews as of 07/10/2026

Growth reconstructed from the dates of available reviews and cross-checked against website archives. Percentage rounded to the nearest whole number.

Read PEBify’s Google reviews

Documented changes

Measured progress over time.

From 01/10/2025 to 30/09/2026.

+155,5 %

Impressions in Google

Google Search Console

Web search, all countries and devices, including branded searches.

+665,4 %

Sessions measured on the website

Google Analytics 4

Domains pebify.be and www.pebify.be. Measurement depends on consent and tracking configuration.

Sources and comparison method

The 30 days from 01/10/2025 to 30/10/2025 are compared with the 30 days from 01/09/2026 to 30/09/2026.

Reports consulted on 07/10/2026. The calculation compares two windows of equal length at the beginning and end of the history shown: (final value / reference value − 1) × 100, rounded to one decimal place. Raw volumes remain confidential.

These selected indicators do not summarise the site's overall performance or attribute the increase to a single intervention. They do not compare several months' cumulative totals with a single month.

Measured visibility in Google

68

Queries with an average position from 1 to 10

Of the 320 queries available in the Google Search Console report. Average position over the period, including brand queries.

Source: Google Search Console · from 01/09/2026 to 30/09/2026. Accessed on 7 October 2026.

68 with an average position from 1 to 10252 other available queries
How to read this indicator

Web search · All countries · All devices. Each distinct query is counted once, including brand queries. Search terms remain confidential.

Queries with an average position between 1 and 10 over the period are included, without a guaranteed ranking on every search. The total covers the available rows; Google does not return every query. This indicator is not a number of visits or enquiries.

Kanexio record taken from the query table of the pebify.be property. The document below contains only published aggregates, without search terms or client data.

CONTEXT

Turn field expertise into a public journey.

PEBify is an independent energy performance certifier in Brussels. The public system brings together a brand presence, calculable pricing, availability, guided tools and content for the 19 municipalities.

CHALLENGE

Inform, guide and enable you to act.

The objective was to explain certification, display a price based on the property, enable booking and provide useful reference points without presenting indicative tools as official decisions.

The visual guide

Two uses to keep distinct

  • Prepare your decision

    Guides and tools provide reference points and explain their limitations.

  • Organise a service

    Public pricing, availability and booking form the enquiry journey.

An indicative result from a tool is not an official decision.

VISUAL DIRECTION

Make energy performance tangible.

Green glass, dark material and a yellow line convey measurement, buildings and decisions without fabricating a false interface.

PEBify Editorial interpretation created for this study, separate from website screenshots.

03 · APPROACH

Three pillars, one direction.

PEBify logo created by Kanexio

Logo and brand identity

Creation of a logo and premium visual and narrative identity to embody expertise in a commoditised market.

PEB certificate
UnderstandEstimateBook

Guides Tools Municipalities

Visibility architecture

Content organised around the certificate, pricing, guides and Brussels' 19 municipalities.

1Your property2The price3The time slot
The steps follow one another all the way to the appointment.

Booking journey

Public pricing, availability and booking connected from the homepage.

04 · PUBLIC SYSTEM

Four directly observable components.

You can view them on the live website. We infer no commercial result from these features.

Immediate price

You select the property type and floor area. The public price appears immediately on the homepage.

Public calculator

1Your property2The price3The time slot
The steps follow one another all the way to the appointment.

Online booking

The journey connects pricing to availability and appointment booking, with no deposit stated by the client.

Available time slots

05 · PERFORMANCE

100/100 on mobile and desktop.

These scores come from the PageSpeed Insights analysis of PEBify’s homepage on 15 September 2026 at 05:59:55 (UTC+2). Each link opens the report they come from.

Mobile
100 out of 100
Performance
100 out of 100
Accessibility
100 out of 100
Best practices
100 out of 100
SEO

Analysis of (UTC+2)

Page tested: https://pebify.be/

View the original report · mobile PageSpeed Insights · Report 9zyfiyunm5
Desktop
100 out of 100
Performance
100 out of 100
Accessibility
100 out of 100
Best practices
100 out of 100
SEO

Analysis of (UTC+2)

Page tested: https://pebify.be/

View the original report · desktop PageSpeed Insights · Report 9zyfiyunm5

Lab measurement with Lighthouse 13.4.1, on the homepage only. Scores may vary between analyses. This report has no real-user data.

06 · PUBLIC SCOPE

Deliverables that can be counted and verified.

5

Guided public tools

19

Brussels municipality pages

1

Pricing and booking journey

TRANSPARENCY

Documented growth, with business confidentiality preserved.

Growth in booking value is presented as a multiplier, alongside the two periods compared. The 2025 appointments are real and come from the calendar; only their values are estimated. Booking volumes, individual contacts, property addresses and financial data remain confidential. Automations are described by the tasks they handle, without promising a number of hours saved.

Does your service deserve an equally clear journey?

Let’s discuss a system that informs, guides and makes the first conversation easier.