NovaCare Dental
novacare-dental.be
The creation of a logo and visual identity, extended through an editorial system centred on understanding: start with the need, explain treatments and prepare each stage.
Client
NovaCare Dental
Sector
Dental practice · Jette
Status
Project in progress
Website
novacare-dental.beCONTEXT
An approachable practice, with information that needs to be clear and accessible.
NovaCare Dental is a dental practice in Jette. Its public website presents two practitioners, eight disciplines, a first-visit journey and practical information to help patients understand before choosing.
DESIGN DECISIONS
Connect patients' needs to useful content.
The visible design connects needs expressed by patients to the corresponding treatments while maintaining clear information about the team, location, emergencies and patient rights.
From an expressed need to useful information
-
Your need
Prevent, relieve, restore or harmonise.
-
Relevant treatments
The hub guides visitors to the dental discipline pages.
-
Preparation
First visit, team, directions and practical information extend the reading journey.
VISUAL DIRECTION
Express precision without coldness.
Ceramic forms, ribbed glass and mineral tones bring together care, method and a more human presence.
03 · APPROACH
Three decisions that structure the experience.
Start with the patient's need
You start with your need: prevent, relieve, restore or harmonise. You then discover the dental disciplines relevant to you.
4 starting points on the homepage
A complete structure for treatment information
The treatment hub connects eight dedicated pages, from general dentistry to orthodontics, with distinct content for each topic.
8 dedicated treatment pages
Inform before the decision
First visit, team, practical information, emergencies, fees and patient rights extend the journey beyond a simple business website.
19 public canonical URLs
04 · PUBLIC SYSTEM
Visible elements, not promises.
You can consult these reference points directly on the public website. No commercial result is extrapolated.
19
canonical URLs published in the sitemap
8
treatment pages linked to their hub
2
dentists presented on the homepage
The website in detail
Decisions you can see.
Screenshots of the public website, with a date for each view. Enlarge a view to read the details.
Start with the patient's need
Four entry points connect expressed needs to the corresponding treatments.
Screenshot taken on 13 October 2026.
View the source page
Reassure before the first visit
The journey provides reference points before the first appointment.
Screenshot taken on 13 October 2026.
View the source pageDocumented changes
Measured progress over time.
From 25/08/2026 to 30/09/2026.
+64,8 %
Impressions in Google
Google Search Console
Web search, all countries and devices, including branded searches.
Sources and comparison method
The 14 days from 25/08/2026 to 07/09/2026 are compared with the 14 days from 17/09/2026 to 30/09/2026.
Reports consulted on 07/10/2026. The calculation compares two windows of equal length at the beginning and end of the history shown: (final value / reference value − 1) × 100, rounded to one decimal place. Raw volumes remain confidential.
These selected indicators do not summarise the site's overall performance or attribute the increase to a single intervention. They do not compare several months' cumulative totals with a single month.
Measured visibility in Google
32
Queries with an average position from 1 to 10
Of the 115 queries available in the Google Search Console report. Average position over the period, including brand queries.
Source: Google Search Console · from 01/09/2026 to 30/09/2026. Accessed on 7 October 2026.
Explore the report total or its subset with an average position from 1 to 10.
How to read this indicator
Web search · All countries · All devices. Each distinct query is counted once, including brand queries. Search terms remain confidential.
Queries with an average position between 1 and 10 over the period are included, without a guaranteed ranking on every search. The total covers the available rows; Google does not return every query. This indicator is not a number of visits or enquiries.
Kanexio record taken from the query table of the novacare-dental.be property. The document below contains only published aggregates, without search terms or client data.
EDITORIAL STATUS
A published study, a project in progress.
The website is publicly accessible, but the project and its documentation continue to evolve. This overview will be updated as changes become visible.
Should your practice explain more clearly before persuading?
Let's design a clear, reassuring digital experience structured around the patient.
